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The AVIS brand is one of the world's best-known car rental and leasing brands in the world. The company was founded in 1948 by Warren Avis, a pilot, having spotted an opportunity to offer rental cars at airports because he couldn't find ground transportation once he landed. Avis is part of Avis Europe plc and is owned by Avis Budget Group, Inc. based in New Jersey, USA as an operator and licensor of the brand throughout the world. Today the Avis brand has a presence in approximately 5,750 locations in more than 165 countries, including Kenya.

We Try Harder

The Avis brand is well known for its powerful brand promise of "We Try Harder," which has become one of the longest surviving promises in marketing history, having been launched in 1962. This tagline remains the company's rallying motto for all Avis staff globally and acts as a key differentiator from the competition.

Only the Best

Avis is an award winning player in the hospitality industry because our heritage is satisfaction of the business and leisure traveler. Understanding the broad traveling experience from the customer perspective allows Avis to offer innovative solutions in a consistent manner. We are particularly pleased that the Avis brand has continued to be recognized as Africa's Leading Business Car Rental Company for the last eight consecutive years in the World Travel Awards. Additionally, Avis Kenya has continued to be recognized as Kenya's Leading Car Rental Company over years in the same World Travel Awards.

Avis in Kenya

In Kenya, the Avis brand has had a presence for over 50 years, with the Avis Kenya license currently being held by Simba Vehicle Rental Limited (SVRL), a wholly owned subsidiary company of Simba Corporation. SVRL has a presence at 2 locations in Nairobi at Jomo Kenyatta International Airport and Aspire Center (Westlands), Mombasa International Airport and Obote Road in Kisumu.

SVRL differentiates itself in the market by leveraging on its key strengths which include:

A Car for All Your Moods

The SVRL fleet is varied and is designed to meet the diverse needs of our target customers in the business and leisure travel segments. As such, we have vehicles ranging from the economy saloon for the budget-minded, to the savvy and image oriented business traveler seeking a premium vehicle SUV, to the group traveler seeking the comfort of a van or bus. We are also continuously upgrading our fleet to reflect the changing market needs.


The Technology

At SVRL we have fully embraced technology driven innovations to improve our service delivery and pleasing customer experiences. A key feature of our driver training program is Alert Driving, which is an internationally recognized online driver risk assessment platform. It works very much the way pilots have airplane simulators, only that Alert Driving is a web-based driving simulator which assesses various aspects of risky driver behavior. This solution ensures our clients’ driving experience is great. Other innovative tools we utilize are industry leading fleet management solutions which monitor the utilization of all vehicles in real time on a self-service basis by our clients. This keeps our clients in the driving seat of their traveling experience as much as possible.

Our Heritage

In Kenya, Avis opened its operations as a four-car operation in 1969 at Kenyatta Avenue in Nairobi. Over a period of over 50 years, Avis Kenya has grown its fleet to better serve a diverse customer base.

Whether you are a company looking for short term solutions for trips and events for their staff; a car owner whose car may be in service and wants to facilitate your movement; a foreign traveller looking for a comfortable car to rent while in Kenya; or just a guy planning a road trip, Avis Kenya has the car for you!

Reserve an Avis vehicle for all your needs here.



Our promise is to provide complete and specialized services based on our knowledge of the transport requirements of our customers. By capitalizing on extensive experience, we are able to advice our clients to the type of vehicles they will need and the benefits associated with our advice

Avis Kenya aims to be the best car rental company and has a mission to make all its customers happy and satisfied.

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